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Mission and Strategic Plan 2013-2020
The Markkula Center for Applied Ethics is the world's leading proponent for practical ethics in personal and professional life. In dialogue with Silicon Valley and global society, the Center conducts research and inquiry into important ethical questions, and provides useful resources to promote ethics in everyday life and equip individuals and institutions to act with integrity.
Vision Statement 2020
Markkula Center for Applied Ethics Belief Statements
Strategic Direction 2013-2020: Summary of the Plan
The goal of this strategic plan is to continue the programs that have made the Center so successful to date and to pursue new initiatives which expand the Center's impact -- by building on what the Center has accomplished and by reinforcing the University's strategic priorities.Consistent with the goals of the University and the strengths of the Center, we will leverage our Silicon Valley location, our multidisciplinary character, our technological knowledge, and our global reach to provide enhanced emphasis on leadership, focusing on the critical role of institutional leaders and on the personal leadership that enables every individual to act ethically.
To fulfill our vision and intent over the next seven years, we will use four general strategies.Each of these strategies is consistent with and reinforces the strategy of Santa Clara University as a whole, demonstrating a commitment to engagement with the real world, to a global perspective, and to Jesuit values including an active concern for the poor and marginalized.
The quality and breadth of the Center's work is such that it can have a greater impact in the near future by focusing on leaders and their work within institutions.The Center can build from its existing partnerships to engage more extensively with institutional leaders – be they corporate executives or directors, health care and government executives, or school principals.It can affect more people through institutions and their leaders.
The Center and the University have strengthened their roles by leveraging their location in the heart of Silicon Valley.The Center will deepen its knowledge of the ethical challenges in the entrepreneurial and high tech world of Silicon Valley.Given the diversity of the local community and the connections sought by people in other parts of the world to Silicon Valley, deep Silicon Valley knowledge can aid the Center's efforts to go global and have global influence.
The Center is already recognized for having extensive resources for personal ethical behavior and leadership on its website.It is deepening this knowledge through the delivery of Massive Open Online Courses (MOOCs) and interactive websites designed to reach people around the globe. The Center has the reputation and standing to capitalize on this moment, establishing itself as the leading global resource on personal ethical behavior and leadership.
The Ethics Center has raised many peoples' awareness of the role of ethics in everyday life and the need for education on ethics in every educational context.It has always had an emphasis on ethics education for the next generation.To a surprising extent, ethics is emerging as a subject matter on a par with math, science, English, and history at many educational levels and institutions.And many educators already look to the Center for guidance on how to approach ethics.But the Ethics Center can make a more significant contribution in 2013-2020 in defining how ethics will be taught to the next generation and what materials will be used to do so.