Santa Clara University


Business Ethics in the News

A discussion on the week's top business ethics stories by Professor Kirk O. Hanson, Executive Director of the Markkula Center for Applied Ethics, and Patrick Coutermarsh, Fellow in Applied Ethics and recent graduate of Santa Clara University.

  •  GOOGLE: Creating a Company Culture that Respects Private Data Despite Profiting from its Collection

    Thursday, Mar. 14, 2013

    On March 12th, Google agreed to pay a fine of $7 million for collecting personal data during recording for its Google Maps Street View feature. Google's mobile vans, in addition to filming "street views," were also collecting emails, medical and finance records, and passwords from unprotected wireless networks as they passed by. This is not the first time Google has been penalized for privacy transgressions; last year Google was fined $22 million for bypassing security settings on Apple's Safari browser. Many are concerned that the fine of $7 million is not enough to force Google to change, pointing to the company's net profit of $32 million per day. As part of the settlement, Google has agreed to offer employee education on privacy, invest in educating the public on securing the wireless networks, and will destroy the data collected from the Street View cars. Given the value of "big data" to Google, company managers face a dilemma in determining where to draw the line between data they should collect and data that violates privacy: a growing concern in light of emerging technologies that allow for even more opportunities for data collection. What directives should Google's management give its employees?

      Kirk: This is a classic dilemma where the company's self-interest and strategy threatens the public interest in personal privacy. Google must create a respect for privacy among all its managers and employees. And it must create a system for reviewing decisions, like letting Street View vans collect such data, before they are implemented. Such a system would demonstrate a companywide commitment to respecting user privacy, while offering clear guidelines to employees. Many observers think they have failed to do either. 

      Patrick: Speaking from the perspective of a college student, I believe many of my peers share my sentiment that I am not too concerned about Google and firms like it collecting data from its users. Google offers a number of incredibly useful products--Gmail, YouTube, and many others--free of charge. Advertising, and the data collection which enhances it, allows these products to be free; in consequence, if you are using these products you should reasonably expect data to be collected. Although, in this case Google was in the wrong because they collected data from people who were not directly using their products. While communication with employees is important, the key here for Google is to work toward transparency with its users, allowing them to know exactly what they are agreeing to when they use Google products.

    Google Pays Fine Over Street View Privacy Breach

    A Framework for Thinking Ethically



  •  AMAZON: Should Labor Practices of Multinationals be Judged by the Standards of their Home Country or the Country of its Operation?

    Friday, Mar. 8, 2013

    Last Thursday, a group of representatives from ver.di, one of Germany's largest labor unions, marched on one of Amazon's eight German distribution centers. Armed with 37,000 petition signatures, the group demanded a meeting with Amazon executives to negotiate a union wage contract for its German workforce. Amazon, which employs 8,000 people in Germany, has refused to communicate with union officials, emphasizing that it already pays above the union rate. The union has protested the "Big Brother" atmosphere where "everything is measured, everything is calculated, everything is geared toward efficiency." The union is also protesting the treatment of the 10,000 temporary workers that Amazon buses in from Spain and Romania to meet Christmas demand, citing German legislation, introduced in 2005 that lowered labor regulations, as a main contributor to the problem. Amazon is quickly becoming despised for personifying the qualities of American-style management that Germans despise: "People want to be treated with respect," argues the union leader. Should Amazon operate by more generous worker policies than it does in the US?

      Kirk: Amazon and other multinationals must operate with sensitivity to local standards and expectations. They cannot just operate by their home country practices. In this case, however, the union seems unhappy with recent German legislation as with Amazon. Nonetheless, Amazon needs to resist the temptation to "race to the bottom," and should refrain from enacting more aggressive policies towards workers and the union. But in this case, refusing to negotiate with the union may be the only way to retain enough flexibility to operate profitably in Germany.

      Patrick: While I agree that Amazon and other multinationals must operate under local standards, demanding that they adhere to local expectations has too many problems associated with it. The union is by no means an objective measure of cultural expectations as they have both political and economic interests; which leads to the question: Where can Amazon turn to decipher the expectations it should meet? The labor laws and regulations of the country. Legal code offers a clear set of rules for multinationals allowing them to know what they are getting into before they invest, as well as ensure that their current operations are compliant.

    Amazon's Labor Relations Under Scrutiny in Germany

    A Framework for Thinking Ethically



  •  DELL: Is the Dell Buyout Deal an Instance of Insider Trading?

    Monday, Feb. 25, 2013

    The current buyout proposal for Dell, headed by company founder Michael Dell and Silver Lake Partners, is being criticized by many for undervaluing the company. At $13.65, the offer represents a 37% premium on the company's average stock price over the last three months, but little has been said about the relation between the offer price and future prospects: Dell refused to make projections at the latest conference call citing uncertainty due to the pending deal. Southeastern Asset Management, among the largest stakeholders in Dell, claims that based on publicly available information the company should be valued at $23.72 a share. Outside investor organizations, such as The Shareholder Forum, are concerned that shareholders are at risk due to lack of access to company information. The Forum has proposed that Dell be subjected to an independent, peer reviewed evaluation of its enterprise value to ensure fairness for all parties. Alex Mandl, chairman of the special committee tasked with ensuring all shareholders are treated fairly throughout the buyout process, has stated that he will not support an independent review of the company. Can shareholders get a fair deal without a third party review?

      Patrick: While Dell isn't obligated to open its doors to a third party review, it's in the wrong for not grounding the offer price in future projections. Uncertainty over the buyout deal is no excuse for not making routine projections expected of any publicly traded company. The management team is well aware of future products, emerging markets, and strategies going forward, and shareholders are entitled to this information as well. To alleviate this conflict of interest, shareholders should demand more transparency from management, and should push to have a go-shop clause added: giving a fixed time period for other potential buyers to best management's offer.

      Kirk: Buyouts led by current management are very problematic, and while transparency is a step in the right direction, a third party review is a necessity. The buyout team has an incentive to get the lowest price possible, but it's at the expense of the shareholders they are also supposed to represent. Management is doing it because they think the company is worth more than the current stock price. They ought to be making the rationale behind this case publicly to ensure a fair stock valuation. The temptation to withhold some information or to argue this case without enthusiasm is much too great. Only a third party evaluation with complete access to company data can protect shareholders.

    Dell's Intentions Get a Hard Look

    A Framework for Thinking Ethically



  •  CYBER ATTACKS: Should Companies Admit They've Been Hacked?

    Sunday, Feb. 24, 2013

    Cyber attacks on American companies have become increasingly more common, but not all companies respond to security breaches the same way. Companies such as Facebook, Twitter and Apple, have voluntarily gone public with their security troubles. Alternatively, a number of companies have continued to deny cyber attacks, despite reports stating otherwise; including, Exxon Mobil, Coca-Cola, Baker Hughes, and others. The U.S. government has encouraged transparency on cyber attacks as part of a wider effort to protect American intellectual property. Advocates of disclosing breaches claim it will set a precedent for other companies to get more active in fighting cyber attacks. The majority of company lawyers advise not to disclose, pointing to potential shareholder lawsuits, embarrassment and fear of inciting future attacks. Health and insurance companies must disclose breaches of patient information, and publicly traded companies must when an incident effects earnings. What policy should companies adopt when dealing with a cyber security breach?

      Kirk: The common good demands a united effort by public and private institutions to fight cyber attacks. Companies owe it to the public to admit they've been hacked and to use their experience toward improving efforts against hacking. Anything short of full participation will guarantee that cyber attacks will continue to be a problem, and companies will be picked off one by one as they stand silent. Due to the sheer number of incidents the stigma of being hacked has decreased dramatically, opening the door for more companies to come forward. It's time for companies to think of the common good over protecting their own tail.

      Patrick: The focus here should be on the legal system, not the victims of cyber attacks. Hacked companies are being further victimized by being pressured to release security breaches, while being inadequately protected from the liability that comes with it. This is not to say that companies should not be held accountable for a reasonable amount of preventative security, but the U.S. government is sending companies mixed messages. If the Federal Government really wants collaboration from hacked companies they should consider offering anonymous participation in their current initiatives, as well as insulate companies from unwarranted shareholder lawsuits.

    Some Victims of Online Hacking Edge Into the Light

    A Framework for Thinking Ethically



  •  HP: Are Companies Paying Suppliers Enough to Allow for Good HR Practices?

    Tuesday, Feb. 12, 2013

    Hewlett-Packard Co. announced this week that it would tighten oversight on its Chinese suppliers' use of student interns and temporary workers. Chinese factories often resort to interns and temporary workers to supplement its workforce while avoiding the costs associated with full-time employment, and reports of abuse of these workers are on the rise: such as long hours and being underpaid. In response to these trends, HP is imposing a limit on the number of student workers allowed at its suppliers, as well as mandating that they must be working in an area related to their field of study. While labor groups view HP's announcement as a positive step forward, many fear that the source of the problem is directly linked to HP not paying high enough supplier fees, forcing suppliers to cut corners to win contracts. Is HP obligated to take additional steps toward addressing this problem?

      Patrick: While additional steps toward preventing labor force abuse should be taken, HP is not obligated to increase the amount they pay in supplier fees. Let's not forget that HP isn't the only moral agent here, suppliers and factory owners have a role to play as well. Accordingly, it is the responsibility of suppliers and factory owners not to take contracts that they cannot legally fulfill. Aggressive negotiation is well within HP's right and does not serve as an excuse for factory worker abuse. Despite this, HP should consider additional measures toward preventing this problem; such as, increasing the screening that suppliers and factories must go through, as well as implementing a penal system for transgressions.

      Kirk: I think you let HP and other firms off too easily. The competitive bidding process inevitably leads to visible and hidden cost reduction. HP needs to do something concrete to demonstrate it is willing to pay for safe and humane working conditions. Imposing one or more standards, such as limiting intern workers, will likely lead to cost cutting elsewhere unless HP and other global forms that outsource can "lean against" bad practices by deep engagement and communication with suppliers.

    H-P Steps Up Oversight of Chinese Suppliers

    A Framework for Thinking Ethically



  •  CHESAPEAKE ENERGY: Balancing Corporate Philanthropy with Employee Perks

    Monday, Feb. 11, 2013

    From sponsoring the city's basketball team to funding schools, food banks and art foundations, Chesapeake Energy has played a pivotal role in Oklahoma City's development. Amidst ongoing austerity measures, due to low prices for natural gas and rising drilling costs, Chesapeake announced plans to cut charitable contributions in half, leaving many local nonprofits worried. Meanwhile, construction on a fifth restaurant is underway at the company's headquarters, and newly appointed Chairman Archie Dunham confirmed that the onsite child-care facility, 72,000 square foot gym and company restaurants would continue operating per usual — save for a slight increase in gym fees. In tight economic times, how high of a priority should companies grant corporate citizenry relative to other expenses?

      Patrick: Chesapeake is in the clear here. Short of reneging on legally binding pledges, Chesapeake is under no obligation to sustain past levels of giving. In tight economic times, companies must turn their focus to what drives growth - employees - without them, the very possibility of corporate citizenry is eliminated. Health centers, child-care facilities and campus restaurants have become commonplace and are justified in their ability to drive productivity and recruit top talent. Corporate citizenry comes after productivity, not the other way around.

      Kirk: Come on, Patrick. You've bought in too heavily to the maximize shareholder value at all costs paradigm. Businesses are social institutions and are part of our societal fabric. It is clear that Chesapeake Energy has allowed a number local nonprofits to become dependent on their charitable giving, and sudden removal of those funds would create substantial harm. It follows that large corporations, while certainly not obligated to make charitable donations, are responsible for gradually stepping down the contributions they currently make. This is particularly true if they have highly visible projects like restaurants or fitness centers underway. A solution adopted by many large corporations is to create an endowed foundation to exclusively manage the company's charitable activities: which allows the company to step down contributions without taking more from earnings.

    Oklahoma City Fears an End to Chesapeake's Largess

    A Framework for Thinking Ethically



  •  About the Business Ethics in the News Blog

    Monday, Feb. 11, 2013

    Business Ethics in the News features a teacher-student discussion of the week's top business ethics stories discussed by Professor Kirk O. Hanson, executive director of the Markkula Center for Applied Ethics, and Patrick Coutermarsh, SCU economics and philosophy major.  We welcome you to contribute your opinion in our comments section.

    Kirk O. Hanson is Executive Director of the Markkula Center for Applied Ethics at Santa Clara University and John Courtney Murray S.J. University Professor of Social Ethics, positions he has held since 2001. In 2001, he took early retirement from Stanford University where he taught in the Graduate School of Business for 23 years and is now an emeritus faculty member.

    Patrick Coutermarsh is a senior at Santa Clara University studying economics and philosophy. He is currently a Hackworth Fellow of the Markkula Center for Applied Ethics, toward which he founded and captained the Santa Clara Ethics Bowl Team. Patrick also assists on the Big Q, a project of the Markkula Center to facilitate dialogue on ethical dilemmas college students face.