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Social Media And Consultants Change Nature Of Campaigns

Wednesday, Feb. 1, 2012

Tweet, post to Facebook, or call your favorite political reporter.

This is the way consultants who specialize in "opposition research" are shaping the tenor and tone of the current campaigns.

There is hardly a reason to call a source for a story about a candidate. The Twitter postings are a non-stop supply of truth and lies, each writer hoping to find the snippet incorporated in a news story or broadcast -- or retweeted.

I recently heard a disturbing observation from a journalist who has covered politics for many years. "Opposition researchers have replaced investigative reporters."

For all our sakes, I hope that is not true.

Tags: campaigns, Facebook, Twitter

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