The first 20 student comments on “Neknominated” win a $5 Yiftee gift to a local business. Use your gift to try out that new flavor of ice cream or spend it on two slices of your favorite pizza. Entries must be received by midnight, Sunday, March 30th, 2014. Subscribe to the blog (by RSS or by e-mail in the right hand column) for updates.
**DISCLAIMER: All characters and scenarios in this post are fictional.**
Lawson is a junior at a large public school in California. He is still in touch with many of his childhood friends who now attend other universities around the country. Most of his communication with his old friends is over social media. One day, Lawson gets a notification from one of his friends at a college on the East Coast. In a video called a “Neknomination,” Lawson’s friend shows himself chugging four different types of alcoholic drinks while standing in the trunk of a moving car. His friend has now nominated Lawson to do a Neknomination within the next 24 hours.
Lawson looks online to research what Neknominations are. He finds out that the new Internet craze, that entails videos of people drinking alcoholic beverages on social media, originated in Australia with individuals recording themselves chugging a beer. The craze has now escalated, with participants trying to do even crazier stunts with booze than their friends who nominate them. He even reads about some deaths that have happened due to the challenge.
Lawson is faced with a difficult decision. On one hand, he doesn’t want to complete the nomination for many reasons. He isn’t 21 yet and doesn’t want to post a video of himself on social media drinking alcohol, because he is afraid of the repercussions it may have on him while job hunting. He doesn’t know if he can top his friend chugging four alcoholic drinks in the trunk of a moving vehicle. He also has academic commitments within the next 24 hours that will be negatively affected if he attempts a stunt.
On the other hand, Lawson wants to be a good sport and has always enjoyed competitions like this with his friends. He knows that if he doesn’t follow through with this Neknomination, not only will his good friend never let him live it down, but it will also be broadcast to his large network of friends since the craze all centers around social media.
Lawson isn’t sure what to do. Should he accept the Neknomination and post a video on social media? Should he try to top his friend’s post or just chug one beer? Is it ethical and safe for students to be playing a game like Neknominate on social media sites? If Lawson goes along, will he be contributing to the escalation of this game to unsafe levels?
A Framework for Ethical Decision-Making
Online Drinking Challenge Goes Viral Globally
Neknominate: 'Lethal' drinking game sweeps social media
Photo by Danny Howard available under a Creative Commons license.