Jerry Ceppos is inaugurating the Markkula Center's work on media ethics. His first project will be an effort to improve online standards, starting with two symposia attended by both journalists and consumers of news. He also will explore establishing a permanent program in media ethics at the center. Ceppos has written and spoken widely about media ethics. He was one of three winners of the first Ethics in Journalism Award of the Society of Professional Journalists. He is a former executive editor of the San Jose Mercury News and a former vice president for news of Knight Ridder, then the country's second-largest newspaper publisher. He also has been active in setting standards for journalism education, including a stronger focus on ethics training. He also is a consultant with Leading Edge Associates of San Jose
and writes a regular media
blog for the firm. |
