Markkula Center of Applied Ethics

The Wonders of the World Wide Web or
How a Philosophy Professor from Santa Clara University Wound Up on Radio Free Burma

By Miriam Schulman

Because the Markkula Center for Applied Ethics Web site has been active since the prehistoric (at least by Internet standards) year of 1995, we've had an opportunity to see how the Internet puts searchers together with information in a variety of surprising ways. Almost 10,000 Web pages link to the Ethics Center site, bringing people from all over the world to our materials. In Google, Center resources are among the first searchers will encounter for terms including business ethics, medical ethics, technology ethics, government ethics, and so forth.

It's particularly satisfying when we offer materials of real use to people in real need. A few examples:

Reflections on heroism lead to a gig on Radio Free Burma

SCU Associate Professor of Philosophy Scott LaBarge has been a member of the Center's Emerging Issues Group, a gathering of staff, scholars, and Advisory Board members who meet weekly to discuss ethics in the news. LaBarge's field of study is classical philosophy, particularly notions of heroism. In 2005, we prevailed upon him to address the modern implications of that concept for our annual National Ethics Agenda, a program where we lay out the most crucial issues facing Americans. His talk, in which he eloquently argued that "the critical moral contribution of heroes is the expansion of our sense of possibility," was posted on our Web site. Not long after, LaBarge received a call from a reporter for Radio Free Burma. The reporter explained that his country (now called Myanmar by the ruling military junta) was desperate for stories of heroism that might help citizens resist the current repressive regime. His interview with LaBarge was broadcast to Burmese people hungry for the perspectives LaBarge could offer.

The Library of Congress collects Center resources on the crisis in Darfur

Michael Kevane, SCU professor of economics, has been interested in Sudan since 1985, when he spent a year there as a research intern with PLAN International. He co-edited the book, Kordofan Invaded, about the area, and served as president of the Sudan Studies Association from 2002-2005. Kevane was instrumental in getting the Ethics Center's Global Leadership and Ethics Program involved in campus discussion of Darfur and in co-sponsoring a gathering of Sudan scholars from across the United States to discuss the crisis. When we began posting the fruits of this work on the Center's Web site, we received the following request:

The African Section of the African and Middle Eastern Division of the United States Library of Congress has selected your Web site for inclusion in the historic collection of Internet materials related to the Crisis in Darfur, Sudan....The Library of Congress or its agent will engage in the collection of content from your Web site at regular intervals….The Library also wishes to make the collection available to offsite researchers by hosting the collection on the Library's public access Web site. The Library hopes that you share its vision of preserving Web materials about the Crisis in Darfur, Sudan, by permitting researchers from across the world to access them.

Feedback sparks a discussion of "pandemic ethics"

The Web site also had a role to play in fostering public reflection on ethical issues confronting health care institutions in the event of a pandemic. A member of a hospital ethics committee in Seattle found the site while her committee was preparing to confront this major issue, and she contacted us. "The model of caring for patients in a disaster will be greatly different from the way we typically serve our sick and healthy community," she wrote. "This will have a huge impact physically and emotionally on our staff. Do you have any advice for us?" We posted the response, Pandemic Ethics," from Director of Biotechnology and Health Care Ethics Margaret R. McLean, who laid out some of the issues health care organizations would confront. That, in turn, inspired feedback from another health care institution:

Thank you for your article "Pandemic Ethics." I am doing a literature search in preparation for a presentation to a regional group of Chief Nursing Officers regarding disaster planning and their roles. One of the areas I have been asked to cover is pertinent to the ethics involved. So many institutions are struggling with these questions.

Subsequently, McLean herself was asked to serve on a Santa Clara County Public Health Department task force preparing for a possible flu epidemic.

Architects of Peace inspire artists, teachers, and atheletes

No materials on our site have generated more intriguing requests that the magnificent Architects of Peace photos created by Center Fellow Michael Collopy. Collopy developed this collection of portraits to honor people-from Mother Teresa to Mikhail Gorbachev-who, he believes, have made major contributions to world peace. Each portrait is accompanied by an essay written by the architect and curriculum materials for teachers and students exploring peacemaking and peacemakers. In the first year the materials were posted, they were viewed more than 200,000 times The project has inspired such offshoots as a Cleveland Heights, Ohio, Public Library project to enlarge several for a display on reading and the use of Cesar Chavez' image by an artist creating a mural of historical figures. The National Collegiate Athletic Association requested Jesse Jackson's photograph as part of the NCAA's "100 Most Influential Student-Athletes." The Architects of Peace materials are also included in the Kraus Curriculum Library, a searchable database of curriculum resources for educators. Perhaps the best summary of Collopy's contribution came from a reader in India: "This web site is a great contribution for the global peace. I pray for all your success."

Miriam Schulman is the communications director of the Markkula Center for Applied Ethics.

September 2006

Video Presentation

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