Markkula Center of Applied Ethics

Articles

Media Ethics

Tangled Web
Editors meet to discuss how to hold ethics standards high in the face of sweeping changes in how newsrooms work
Jerry Cepos
Why News Media Must Embrace Online Rules
Online news outlets face ethical challenges when they invite public commentary
Edward Wasserman
Ethical Challenges Facing Newspapers
U.S. and Vietnamese editors discuss press freedom, government secrecy, and other issues.
Miriam Schulman
Catchy Title or Needless Deception?
A journalist must decide when a promotion for a story is misleading.
Jessica Silliman
Filtering and Pressure from Media Conglomerates
Pressure from above creates a pseudo-controversy.
Jessica Silliman
Wrestling, Weight Loss and Exposing A Flawed System
Should a reporter include details in a story about how athletes exploit loopholes in a testing program?
Jessica Silliman
Misplaced Funds Cloud Reputation: Is it worth it?
Reporting ruins the reputation of a respected local coach.
Jessica Silliman
News and a Profit-Driven Turn to Advertising
Should news content be aligned with ad revenue?
Jessica Silliman
Exploitive Tactics or Good Journalism?
How close up and personal should a reporter get to the scene of a tragedy?
Jessica Silliman
Radio News: When to use a name?
A student makes a false allegation to police. Should the campus radio station reveal the students name?
Jessica Silliman
Getting Personal: Private Lives and Public Figures
Is the mayors impending divorce a fit subject for a news story during a campaign?
Jessica Silliman
Exposing The Pay of Public Safety Officials
Does the public have the right to know the salaries of police and firefighters?
Jessica Silliman
Questionable Content: Editors and The Pressure of Falling Ad Revenue
A magazine editors job comes to include creating free advertisements for luxury products.
Jessica Silliman
Breaking a StoryAnd a Relationship
Full reporting on a case of steroid abuse would have disastrous consequences for the reporters source.
Jessica Silliman
Fair Play or Damaging The Reputation of Youth?
The father of a Little League player misstates his age so that he can play in the World Series. What is the reporters responsibility considering the boys youth?
Jessica Silliman
To Use Photos or Not: Damaging Photos in An Online Age
Undergraduates put racist photos of themselves on Facebook. Should the student newspaper reprint them?
Jessica Silliman
Creativity and The Race for Syndication
Economics of the TV industry mitigate against creative programming.
Jessica Silliman
Leaked Movie Trailer and A Confidentiality Agreement
Confidentiality agreements prevent film industry employees from releasing information about upcoming releases.
Jessica Silliman
Deceitful Movie Trailers or Good Advertising?
A producer must create an appealing trailer for a terrible movie.
Jessica Silliman
To Exploit or Commemorate: Film and The Challenge of 9/11
How soon is too soon in making movies about disasters?
Jessica Silliman
Using Borrowed Material
Using photographs published online creates ethical questions about copyright.
Jessica Silliman
Reporting Inflated Numbers
A companys internal communications representative is asked to report inflated profit numbers.
Jessica Silliman
Controversial Radio Advertising
A sales intern for a radio station is pressured to mislead advertisers.
Jessica Silliman
Bad Business Ethics or Acceptable Promotional Perks?
A radio station inflates the number of on-air giveaways they ask companies to provide and then offers the excess as perks to station employees.
Jessica Silliman
A Right or Wrong Way to Sell?
A contract sales rep is asked to circumvent the industrys chain-of-custody arrangements.
Jessica Silliman
The Effects of Ethics Policies: A Positive Story
Doing the right thing brings praise.
Jessica Silliman
Homeless at the Door: A Nonprofit Challenge
Should a homeless help center have strict hours?
Jessica Silliman
Aggressive Sales Quotas or Unfair Business Practice?
An online directory chooses customer service over inflated advertising packages.
Jessica Silliman
Public Relations: Is The Customer Always Right?
A client rigs a talent competition/publicity event.
Jessica Silliman
Balancing Nonprofit Interests
Should an HIV/AIDS program focus on prevention or treatment?
Jessica Silliman
Deceitful Spammer or Marketing Genius?
Is impersonation a viable marketing approach?
Jessica Silliman
Client Obligations and Handling Your Boss
A boss forwards a draft e-mail to a client.
Jessica Silliman
Trust During The Dot-Com Boom
A company woos a new employee under false pretenses.
Jessica Silliman
Five Enduring Ethical Rules
H-P pretexting and government payment to journalists suggest the need for a reminder of ethical principles.
Jerry Ceppos
To Publish or Not to Publish
Two views on the question, Should U.S. media show cartoons that have sparked Muslim protest?
Jerry Ceppos, Eric Hanson
Ethics Experts for Media
A listing of Santa Clara University faculty and staff with expertise in ethics in a wide variety of fields.
The decision to pursue and publish the Megan's Law story
What accountability was the newspaper willing to accept if the named sex offenders lost their jobs-or worse-as a result of publishing their names?
David Yarnold and Susan Goldberg
The decision to give Armand Tiano's victims a voice
Should a newspaper print the names of victims of a sex offender at their request?
David Yarnold and Susan Goldberg
The decision to stop printing the name and photo of the 9-year-old kidnapping victim
In a child abduction case, should a newspaper assume that the child is being sexually assaulted and not use a name or photograph?
David Yarnold and Susan Goldberg
A Case for Truth
A public relations professional is asked to counsel the local Roman Catholic Archdiocese on how to respond to the sex abuse crisis.
Kirk O. Hanson
Henry's Publick House
What are the ethical questions involved when the media broadcasts hostile situations live?
Thomas Shanks