Markkula Center of Applied Ethics

Ethics Articles

Product and Brand

Corporate Moral Responsibility and the Ethics of Product Usage
SCU Dirksen Professor in Ethics Manuel Velasquez discusses expanding notions of corporate responsibility for personal injury.
Anne Federwisch
Ethics and Brand Value: Strategic Differentiation
A PowerPoint presentation given at the April 6-7, 2005 Business and Organizational Ethics Partnership Meeting
John Paluszek
Managing Moral Responsibility for Product Use
Dirksen Professor of Business Ethics Manuel Velasquez asks the question, Is a company responsible for the uses to which customers put its products?
Miriam Schulman
Consumer Rights and Corporate Responsibility
Issues in protecting consumer rights in China were the focus of this international business ethics conference.
Of SNPS, TRIPS, and Human Dignity: Ethics and Gene Patenting
Report on a Center conference about the law and ethics of gene patenting.
Miriam Schulman