Markkula Center of Applied Ethics

Transforming An Organization's Ethical Culture

Greg Coplans, executive vice president of Hitachi Data Systems, gives practical advice on how to reinvigorate a company's ethical code and communicate with employees about its importance. He talks with Kirk Hanson, executive director of the Markkula Center for Applied Ethics at Santa Clara University.

Summary of Greg Coplan's talk at the Business and Organizational Ethics Partnership