Markkula Center of Applied Ethics

Social Entrepreneurship and the Triple Bottom Line.

What does "social entrepreneurship" mean? Radha Basu,the Regis and Dianne McKenna Professor of Science, Technology, and Society at Santa Clara University, provides an up-to-date answer. She discusses the "triple bottom line," by which companies measure their success in terms of their financial, social, and environmental impact.

Professor Basu has more than 30 years of experience in executive management and is widely recognized as a leading tech entrepreneur. As the Chairman & CEO of SupportSoft from 1999 to 2006, she helped build the company into a worldwide market leader in support automation software. Prior to SupportSoft, she spent 20 years at Hewlett Packard. She is the co-founder of the Anudip Foundation, which serves the unemployed and marginalized poor of India through rural centers for the development of entrepreneurs.