Markkula Center of Applied Ethics

Practical Sports Ethics

Listen to Jim Thompson’s remarks.

Jim Thompson, founder and executive director of Positive Coaching Alliance, spoke on at a recent Ethics at Noon event at the Ethics Center called "Practical Sports Ethics: Creating a Culture of Level 3 Competitors" (Level 3 Athletes Compete by the Code of Honoring the Game).

The Positive Coaching Alliance is a non-profit in Palo Alto, Calif., with the mission to create a movement to transform the culture of youth sports so that all youth athletes have a positive, character-building experience. Since its founding in 1998, Positive Coaching Alliance has developed a network of trainers across the U.S., who have delivered more than 3,600 workshops for youth sports leaders, coaches, parents and athletes.

Thompson has a degree in elementary education from the University of North Dakota, a Masters in Public Affairs from the University of Oregon, and an MBA from Stanford. He is the author of three books: The Double-Goal Coach, Positive Coaching, and Shooting in the Dark: Tales of Coaching and Leadership.

Posted June 2007

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