Whether Kirk Hanson fields questions about the top ethical issues for college students live on KQED-FM or Mike Sexton breaks down the complexities behind college rankings for MSNBC.com, one thing is clear. Santa Clara University is expanding its reach in print, online, and across airwaves.
Here’s a snapshot of the media coverage SCU has in the last three academic years:
2009-10 – 12,736 media placements
2008-09 – 7,055 media placements
2007-08 – 4,339 media placements
Many of the mentions, features, and interviews landed in prominent publications such as the The New York Times, Washington Post, and USA Today. Professors such as Thomas Plante and Jerry Burger have given live interviews on CNN International. Bloggers such as Sue Shellenberger from the Wall Street Journal are writing about Laura Ellingson’s latest book, Aunting. Opinion-editorials are also highlighting the expertise of faculty members such as Farid Senzai, Ruth Davis, and Buford Barr, just to name a few. Professors with unique expertise -- such as Eric Goldman on high-tech law; Allen Hammond on broadband and FCC policy, or Meir Statman and Hersh Shefrin on behavioral finance -- were highly sought out by local and national reporters during the year, as well.
“The success of our media relations team hinges on the willingness and collaboration of our faculty and staff,” says SCU President Michael Engh, S.J. “Without their flexibility and enthusiasm and the team’s hard work, we would not be able achieve such great success.”
“We recognize how hectic everyone’s schedules can be, teaching, juggling office hours, and conducting research. My team and I are grateful for the time faculty and staff set aside to respond to media requests,” says Deepa Arora, communications director. “We would not be able to do what we do without their help.”