Advertising and Promotion

Electronic Resources

LexisNexis Academic
Full-text database of thousands of magazine and newspaper articles, news wires, legal, and government sources. Also includes extensive industry and company financial information.
Advertiser & Agency Red Books
This source provides a comprehensive directory of agencies and clients involved in advertising. Apart from general contact information the database also includes personnel, agency accounts, annual billing figures, media used by advertisers, and brand names.
Business Reference Suite
It includes three databases. Business & Industry : Access to articles appearing in the business and trade press around the world dealing with companies, industries, markets and products. Business & Management Practices : Covers articles from business and management publications that deal with management issues or business methodology. TableBase : tabular and statistical information from various sources.
Factiva
Access to over 6,000 business publications including newspapers, news wires, journals, magazines, and trade publications. It also includes company, industry, and financial information. NOTE: Please remember to completely exit Factiva (click logout at the top of the window) when you have finished. Not exiting will cause delays for others wanting to use the program.

rev AR 01/04