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Businesswomen at May 31 conference at SCU hear multimedia marketer Tena Clark and other women business leaders

SANTA CLARA, Calif. - More than 30 leaders from industries ranging from arts agencies to venture capital present perspectives on businesswomen's life choices during Santa Clara University's Women in Business day-long conference, "Reaching for the Stars-Business and Beyond," on Saturday, May 31, in the SCU Performing Arts Recital Hall.

Songwriter and multimedia marketer Tena Clark will deliver the keynote address for the conference, which will explore business trends, career strategies, and entrepreneurship opportunities in multiple morning and afternoon sessions.

Clark, whose song credits include music for film and television ("My Best Friend's Wedding," "French Kiss,"), and pop hits by Gladys Knight, Dionne Warwick, and Patti LaBelle, is founder of Disc Marketing, which creates onboard audio programming for Air Force One and Two, as well as commercial airlines. Last year, Clark opened Firehouse Recording Studios, which provides digital and analog recording for film, television, recording and advertising industries.

Among the session speakers are executives from Adobe, Dell, Hewlett Packard, and Yahoo! who will address strategies for leading teams, launching new enterprises, and negotiating compensation in a down economy. In addition, communications and management specialists will share expertise in career effectiveness and strategies for advancement.

Several authors are also among the session participants, including Valorie Beer (The Web Learning Fieldbook), SCU management professor Terri Griffith (Managing Groups and Teams: Technology), Carol McClelland (Changing Careers for Dummies and The Seasons of Change), and Barbara Waugh (The Soul in the Computer: The Story of a Corporate Revolutionary).

Planned by the Women in Business graduate student network in the Leavey School of Business at SCU, the conference is the first in what organizers hope will be an annual event drawing professional women, graduate business students, and aspiring leaders from around the Bay Area. The conference has attracted sponsors such as Lifescan, Silicon Valley Bank, ClickHome, InfoWorld, and Female Entrepreneur magazine.

Additional funding came from the Hugh Stuart Center Charitable Trust.

Registration for the 8 a.m. to 3 p.m. conference (which includes lunch) is $50 and $35 for students, and can be made online at http://business.scu.edu/wib_conference. For conference details, see http://business.scu.edu/wib_conference/default.htm.

About the Leavey School of Business

The Leavey School of Business at Santa Clara University began in 1926, and was one of the first business schools in the country to receive national accreditation. The business school's MBA program was one of the original group of MBA programs in 1961 to be accredited by the Association to Advance Collegiate Schools of Business. SCU's business school offers a professional education emphasizing humanistic and moral development as well as technical proficiency. About 34 percent of SCU's MBA candidates are women; the national average for schools of business is 30 percent. For more information, see www.scu.edu/business.

About Santa Clara University

Santa Clara University, a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offers its 8,060 students' rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's and law degrees. Distinguished nationally by the third-highest graduation rate among all U.S. masters' universities, California's oldest higher-education institution demonstrates faith-inspired values of ethics and social justice. More information is online at www.scu.edu.

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