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The 24x7 Media Misses the Point about Black Friday

Retail Systems Research
December 9, 2008. Dale Achabal, a marketing professor and the director of the Retail Management Institute at Santa Clara University, is interviewed in an article about Black Friday. Read the story.

 

Here’s a sampling of the hundreds of mentions of SCU in the media in the past two weeks. The first part of the link is a list; the full text is below the list.

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