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Building the Obama Brand: The Selling of Barack Obama

The Economist Marketing Forum
March 17, 2009. H. Buford Barr, a communication and marketing professor at Santa Clara University, was interviewed at the Economist Marketing Forum in San Francisco about the next generation and the success of the Obama campaign. Watch the story.


Here’s a sampling of the hundreds of mentions of SCU in the media in the past two weeks. The first part of the link is a list; the full text is below the list.

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