Media Planning
When your event, program, or project calls for media coverage, Media Relations will develop a media plan based on SCU's Strategic Plan that may include:
- Establishing media relations goals and identifying targeted mass media to serve your constituencies.
- Identifying and updating media contacts, and integrating your media plan with SCU's Strategic Plan.
- Establishing and monitoring media timelines for your project.
- Building press kits for your events, programs, or projects as warranted.
- Assistance in writing boilerplate materials for your department and its programs.
In the event of a campus emergency, Media Relations develops and coordinates media plans to establish communications, procedures, coordinate information, develop backgrounders, and identify spokespersons.
