Santa Clara University

Office of Marketing and Communications

Media Planning

When your event, program, or project calls for media coverage, Media Relations will develop a media plan based on SCU's Strategic Plan that may include:
  • Establishing media relations goals and identifying targeted mass media to serve your constituencies.
  • Identifying and updating media contacts, and integrating your media plan with SCU's Strategic Plan.
  • Establishing and monitoring media timelines for your project.
  • Building press kits for your events, programs, or projects as warranted.
  • Assistance in writing boilerplate materials for your department and its programs.

In the event of a campus emergency, Media Relations develops and coordinates media plans to establish communications, procedures, coordinate information, develop backgrounders, and identify spokespersons.

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