Santa Clara University

Office of Marketing and Communications

SCU Editorial Style Guide


UC system, CSU system

Spell out on first reference.

  • University of California, Berkeley
  • UC Berkeley on second reference


  • California State University, Fresno
  • Fresno State on second reference
Under Secretary

Note, this title is two words.

ex. The President just named Jane the under secretary of defense.

United States

U.S is acceptable on second reference.


Treat as a proper noun and capitalize only when referring to Santa Clara University specifically:

  • The Residential Learning Communities are a unique selling point of the University.
  • All University departments have to adhere by the style guide.

But when used to denote a common noun, it is:

  • SCU is a Jesuit university.

Santa Clara or SCU is acceptable on second reference. Don't use University alone on first reference. In press releases,"university" will be lowercased in all cases when it is a stand-alone element, uppercased when used after "Santa Clara."

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