Santa Clara University

• Marketing consultations
• Connecting with local and national media outlets
• Internal communication
• Coordinating and designing print publications
• Graphic design
• Advertising
  
• Photography
• Writing, editing, and proofreading
• Web site creation and management
• Santa Clara Magazine

Marketing consultations

If you are interested in evaluating your current marketing strategies, call OMC to schedule time with our marketing professionals. We can help you with long- or short-term plans; e.g., determining your key messages, developing new materials, or providing a plan to continue regular evaluation and improvement, depending on your specific needs.

Contact Margaret Avritt, marketing director, to begin a consultation.

Connecting with local and national media outlets
Internal communication

If you are interested in increasing attendance or awareness for a specific event, OMC's media relations staff can help write press releases, reach calendar listings in local publications, pitch stories to reporters, and raise interest within the University community. Media Relations and OMC are also responsible for the coordination of SCU's internal online newsletter, fyi. They can also help create a long-term plan to increase your chances of good coverage or identify media opportunities you may have overlooked.

Contact Deepa Arora or Karen Crocker Snell.
Read our guidelines for handling media or interview requests.
Read fyi, the faculty and staff newsletter.

Coordinating and designing print publications

OMC manages the design, printing, and delivery of printed materials for several campus clients. We produce strategic materials for Undergraduate Admission, the President's Office, University Relations and Development, the Centers of Distinction, and several other offices. We can provide complete photography, editorial, and graphic design services or work with materials provided by the client. The types of print publications we might work on include:

• brochures
• posters
• fliers
• event invitations and programs
• newsletters
  
• advertisements

Contact Margaret Avritt to begin a print project.
Contact Ronnie Christie for the status of an existing project.
Read about OMC's steps for project intake and completion.

Graphic design

Maintaining and enforcing the visual identity of Santa Clara University is the responsibility of OMC's creative services team. They can provide counsel and recommendations for graphic design and page layout, photography, Web design, and use of the SCU logos. This brand consistency is an important part of our University's overall image.

Contact Creative Director Linda Degastaldi.

Advertising

OMC can help you develop materials to promote University events or programs through targeted advertising in local print publications.

Read more about advertising templates and placement.

Photography

To request copies of photos from the archives or schedule a photo shoot, you may contact Chuck Barry directly. You may also use other photographers provided they follow the University's photography guidelines, including obtaining signed releases for photo subjects.

Read more about photography or browse the online image gallery.
Contact University photographer Chuck Barry.

Writing, editing, and proofreading

OMC's writers and editors will work with you to make your message as strong and effective as possible. Our team can take direction and write on your behalf, help you edit and revise existing content for print or Web, and provide proofreading for any University-wide communication. By reviewing all content that issues from the University, we aim to make all messages clear, consistent, and accurate.

Contact Sarah Stanek.
Read our guidelines for written materials.

Web site creation and management

OMC partners with Media Services and Information Technology to support the CommonSpot content management system. We can help revise your site's content, navigation, and layout; troubleshoot issues with CommonSpot features; or help you develop a user test to determine the functionality of your site for key audiences. We also help maintain the online faculty and staff directory.

Contact Russ Morris for more information about Web services.
For CommonSpot troubleshooting, contact Nidhi Patel
Read the Web Publishing guides for CommonSpot users.

Santa Clara Magazine

Together with the Alumni Association, OMC is responsible for coordinating each issue of the award-winning Santa Clara Magazine. We welcome story ideas for future issues, responses from readers, and contributions from alumni for the Class Notes section.

Contact Managing Editor Steven Boyd Saum.