Santa Clara University

New Distribution Models

Improving access to solutions by millions of people, getting it broadly into field usage. ex. "Nandi Foundation Safe Water Program - Social Marketing, use of large NGO field workers for community level distribution and campaigns"

Case Study: Naandi

The jerry can
Refining the jerry can has been an ongoing project for Naandi since the inception of the clean water initiative. Naandi’s jerry can is designed such that cups or ladles cannot easily be dipped in the vessel, reducing the risk of contamination. The 20-liter size is also deliberately heavy enough that men are more likely to collect the water, reducing the burden on village women. However, the current rectangular design with a built-in handle is being refined. Villagers have found that it is not shaped comfortably to be carried or used in the home. Naandi has partnered with IDEO, the San Francisco based design firm, to pilot a newly redesigned jerry can called “the whistle,” so named because of its shape.
RFID Remote Site
Naandi also encourages experimentation with improvements among its operators and staff. For example, in June 2009, a pilot site was launched in Punjab that uses RFID-based cards to dispense water. This remote site, located more than one kilometer away from a water purification plant, will eventually automatically dispense water to customers without the need of an operator present. Customers will add credit to their smart card in the same one-month allotments and scan the card at the remote site, which will automatically dispense water. The site contains a 2,000-liter storage tank that is filled daily from a vehicle that brings water from the nearby plant. The project was initiated in partnership with US-based Acumen Fund, “a nonprofit global venture fund that uses entrepreneurial approaches to solve the problems of global poverty.”
In evaluating why villagers are not subscribers to the Safe Water Program, Naandi has found that the pickup from the water point is the primary reason for not subscribing. In some villages, Naandi has established relationships with locals to deliver the water to subscribers. By becoming Naandi deliverers, the drivers are able to increase usage of their autorickshaws (or other transportation vehicles) and supplement their income. Customers are typically charged between two and three rupees for delivery.