Santa Clara University

Tracy Weatherby

Executive Fellow

Tracy is the founder of Active Ingredient.  Active Ingredient works with large companies and start-ups in software, hardware, and services to create new businesses and also works with non-profits to develop paths to sustainability.  Tracy's expertise is in Business Models, Market Research & Business Planning.  She holds an MBA from Stanford and a Bachelors from Dartmouth.  Tracy is captivated by Social Entrepreneurship and loves to read, travel, and attempt to keep up with her two teenage boys.