Santa Clara University

Social Entrepreneur In Residence (SEIR)

Amanda North

Social Entrepreneur In Residence (SEIR)

Amanda brings deep experience in executive marketing and general management roles for a range of technology companies. Most recently, Amanda was VP Marketing and Communications at AOptix where she was responsible for PR, analyst relations, messaging and branding, lead generation, events, web presence, channel marketing and marketing communications.

Previously, as VP Corporate Communications at Splunk, Amanda helped prepare the company for its successful IPO in 2012. Before that, Amanda served as Global Head of Energy and Environment for Porter Noveilli. As VP Corporate Marketing, Amanda prepared Calico Commerce to go public in 1999. In addition, Amanda led two highly regarded branding and web design agencies, as President of Studio Archetype (acquired by Sapient) and Managing Director of Sequence. Early in her career Amanda ran the Desktop Publishing Group at Apple.

Amanda holds a BA in politics and economics from Princeton University and an MBA from Stanford University. She also has conducted graduate studies in economics at Trinity College, Cambridge under a Rotary Club scholarship. Amanda is a private pilot and serves as a mentor in Santa Clara University?s Global Social Benefits Incubator program.