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Phone: 408-551-3000 x6675
Room number: Lucas Hall 216U
Public Relations Principles and Theory (COMM 150B), Public Relations Strategies and Practices (COMM 152B)
Charles F. Byers
BSJ in Journalism, Ohio University, 1968
M.A. in Communications, University of Texas (Austin), 1969
M.A. in Literature, Nottingham University, 1993
Charles Byers is a recognized expert in public relations, integrated marketing communications and brand management. He teaches in all three disciplines and has assisted in the revision and update of the public relations curriculum while developing three custom text books for public relations and integrated marketing communications. He still remains active as a senior consultant to several well-known technology companies in Silicon Valley.
While Director of Brand Management for Taiwan Semiconductor Manufacturing Company, Inc., he lead the company’s branding initiatives that made it one of the Top 50 most valuable brands in the world. Chuck has been awarded two Public Relations Society of America Silver Anvils for Marketing Public Relations and Crisis Communications and an International Association of Business Communications (IABC) Golden Quill for Crisis Communications.