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At the Center
Friday, Sep. 3, 2010
When a Web site collects visitor information so that it can fulfill an order, the visitor understands why he or she is providing data; the company will need contact information to deliver the purchase. But a lot of data is being collected from Web site visitors without their knowledge, and it's being used to market products.
Scott Taylor,chief privacy officer for Hewlett-Packard, talked with Kirk Hanson, Center executive director, about how companies can steward data and provide meaningful choice for Web site visitors about how their data will be used.
Taylor was a guest at a recent meeting of the Center's Business and Organizational Ethics Partnership.