Santa Clara University


Business Ethics in the News

Back to Blog

THE GOOD NEWS: Keurig Green Mountain Invests In Clean Water Initiatives

Thursday, Mar. 20, 2014
Source: Wikipedia
Source: Wikipedia

 Wednesday, Keurig Green Mountain announced an $11 million commitment to address local and global water challenges. The partnership is aimed at improving water access, conservation, and watershed restoration. Here are the four partners:

Later this year, Keurig is also hosting the first ever Keurig Green Mountain Water Summit to convene water experts to address the global water crisis.

Being 98% of a cup of coffee, quality water is a must for a solid cup of joe. Kudos to Green Mountain for thinking beyond their immediate interests and turning this fast fact into a meaningful campaign.

Working With Others For Clean Water (Keurig Green Mountain)

A Framework for Thinking Ethically (Markkula Center)


NEXT STORY: Ackman vs. Herbalife - selling short and trashing the company

Comments Comments

Post a Comment