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Business Ethics in the News
THE GOOD NEWS: Keurig Green Mountain Invests In Clean Water Initiatives
Thursday, Mar. 20, 2014
Wednesday, Keurig Green Mountain announced an $11 million commitment to address local and global water challenges. The partnership is aimed at improving water access, conservation, and watershed restoration. Here are the four partners:
Later this year, Keurig is also hosting the first ever Keurig Green Mountain Water Summit to convene water experts to address the global water crisis.
Being 98% of a cup of coffee, quality water is a must for a solid cup of joe. Kudos to Green Mountain for thinking beyond their immediate interests and turning this fast fact into a meaningful campaign.
Working With Others For Clean Water (Keurig Green Mountain)
A Framework for Thinking Ethically (Markkula Center)