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Recruiting via Avatar: Santa Clara Law Hosts Its First-Ever Virtual-World Law School Application Workshop

Wednesday, Jan. 21, 2009

SANTA CLARA, Calif., Jan. 21 -- Santa Clara University Law School is entering another world this Thursday evening, inviting prospective students to learn about applying to the law school through a workshop taking place in Second Life, the "virtual world" inhabited by 15 million "residents" who turn themselves into cartoon "avatars."

Posing as her own self-created avatar, Penny Canucci, SCU Law School Dean of Admissions Jeanette Leach will play host to prospective students who sign in for the event, taking place from 6 to 8 p.m., Thursday Jan. 22 at "Santa Clara Island" on Second Life.

They'll view a video welcome from Santa Clara Law Dean Donald Polden (appearing in real-life video footage, not as an avatar). After Leach's workshop, participants will be able to ask questions of the admissions office staff and gather information about applying to Santa Clara Law.

"We believe we are the first law school in the United States to use Second Life to interact with prospective students," says Julia Yaffee, senior assistant dean of external relations. "We are located in the heart of Silicon Valley, one of the most vibrant business centers in the world and home of world leaders in the technology industry, so it only makes sense for us to reach out to prospective students in a high tech way."

"We need to meet prospective students where they are, and more and more, we find potential law students in various online arenas, including virtual worlds," added Yaffee. "This is an exciting opportunity for us to offer a live application workshop that prospective students from around the world can attend."

Prospective students who already have a Second Life account can still sign up, by sending an RSVP to The url address for the event is .

About Second Life


Launched in 2003, Second Life is an Internet-based virtual world in which users, called residents, can interact with each other through avatars. The site's 15 million worldwide residents can socialize with others, participate in events, and buy and sell property and services.

About Santa Clara University School of Law


Santa Clara School of Law, founded in 1912 on the site of California?s oldest operating higher-education institution, is dedicated to educating lawyers who lead with a commitment to excellence, ethics, and social justice. One of the nation's most diverse law schools, Santa Clara Law offers its 975 students an academically rigorous program, including graduate degrees in international law and intellectual property law; a combined J.D./MBA degree; and certificates in intellectual property law, international law, and public interest and social justice law. Santa Clara Law is located in the world-class business center of Silicon Valley and is distinguished nationally for our top-ranked program in intellectual property. For more information, see

About Santa Clara University


Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in California's Silicon Valley, offers its 8,685 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's and law degrees and engineering Ph.D.s. Distinguished nationally by one of the highest graduation rates among all U.S. masters universities, California's oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, see


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