Right: Naseem Nikoo, executive team lead for the guest experience (Target), SuBom Rhee (marketing faculty) and Landra Bickley, store manager (Target). Naseem and Landra spoke to the Principles of Marketing class this quarter.
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Left: Judy Gripenstraw, buyer at Orchard Supply Hardware (RMI alum '85) and Xiaojing Dong (marketing faculty). Judy spoke to the Principles of Marketing class on the process of assortment review, including ranking of the sales data, understanding the potential suppliers, creating a competitive environment in negotiation, as well as pricing and promotional strategy corresponding to the decision on assortment.
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