Main RMI Number
408-554-4960
SCU - St. Joseph's Hall
Room # 108
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Retail Management Institute Newsletter - Spring '07
 Retail Management Institute and TiasNimbas Business School Executive Retail Program
In March, the TiasNimbas Business School at Tilburg University (The Netherlands) and Santa Clara University's Retail Management Institute came together for a week-long Executive Retailing Program based on Retail Revenue Management.
The Executive Retailing Program provided an overview of the most recent thinking and business practices in retailing. The program featured the views of both European and American retailing management academics. Enhancing understanding of the strategic retail value chain was a major focus. Fellow retailing practitioners exchanged experiences and ideas, and were exposed to a broad range of concepts, each directly applicable to the retail industry.
The session focused on: viral marketing, unique benefits of channels, B2B eCommerce, building information-centric organizations, and emerging multi-channel strategies.
For more information, please visit the RMI Web site at:
www.scu.edu/rmi/executive-education/mastersclass/
or call Danielle Gustafson at 408.554.4960.
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 (right) Retail executives visit NikeTown Store in San Francisco. The tour was arranged by RMI alumna, Lisa Bougie '91 general manager of Nike stores.
(bottom -right) Retail executives visit Williams-Sonoma in San Francisco. Angela Caltagirone RMI alumna '92, director of direct marketing presented to the group.
(bottom -left) In-class session with some of the attendees from the Retail Executive program at Santa Clara University. |
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Back to Newsletter - Spring '07
Retail Management Institute - Santa Clara University
rmi.scu.edu
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