 It is the time of year when college juniors and seniors are interviewing with human resource representatives of various companies in search of the perfect summer internship, or post-graduation job. Hopefully giving them an insight to "reality" in the working world. Laz Martinez, human resource manager for DFS Group Limited, provides recommendations on internships, interviewing and how to prepare for the first day on the job.
Laz began his retail career in merchandising by gaining in-store experience at the Gap. From there Laz switched corporations and began working in Atlanta, Georgia for Rich's, Lazarus, Goldsmith's, a division of Federated Corporation. It is there that he progressed from a merchandising position to a buying position. In 1995 Laz joined DFS Group Limited in San Francisco as a merchandiser. After being in merchandising for several years, Laz became interested in pursuing a position in human resources. Currently, he is the corporate human resources manager responsible for hiring, staffing and employee relations. This includes recruitment for the Merchant Development Program (MDP) and working closely with university partners. "I enjoy helping people advance in their careers," stated Laz when asked his favorite aspect of the job.
Laz was asked what characteristics and skills he looks for when interviewing individuals for DFS' internships and the MDP program. "Having in-store experience is crucial," commented Laz. "It is a great experience that makes an individual stand out." People who have store experience and interactions with customers as shoppers tend to have a better understanding of customer needs and wants, and in return can apply this to corporate strategy. "Store experience is just as important as corporate experience," stated Laz.
"Students should also consider interview classes," Laz suggested. Interview classes will give individuals an idea of what recruiters are looking for in a candidate, and the types of potential questions to ask. According to Laz, many of the questions asked during interviews have to do with prior and future behavior. "You need to have an understanding of behavior during an interview." Prior to attending an interview one should think of answers to behavioral questions relating to current and past experiences. This might require preparing potential answers as well.
With summer upon us, individuals are beginning to prepare for summer internships and training programs. For those entering the retail industry, Laz gives a few crucial recommendations for the first day of an internship or job. "Before the first day visit store locations, see products the store carries, and experience the customer service. Try to view the company from a customer's perspective," suggests Laz. In addition, one should be updated on the company's current financial performance, as well as the company's strengths, weaknesses, and industry competitors. "On the first day of the job remember to be open and listen, and don't be afraid to ask lots of questions. Decide on three to five questions about the direction and culture of the company that you can ask every person you meet. It is interesting to note not only what people say, but how aligned the answers are throughout the company," stated Laz.
When considering internships, Laz points out that is not necessarily the store name, but rather the opportunities and experience it offers students. In fact, he recommends that retail students consider companies and stores where one may not traditionally shop. "What is most important is the learning and insight you gain from the experience." .
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