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Retail Management Institute Newsletter -Spring / Summer 04


Retail Management Institute and Tias Business School Retail Program

In March, the Tias Business School at Tilburg University (The Netherlands) and Santa Clara University's Retail Management Institute came together for a week-long Executive Retailing Program based on Retail Revenue Management.

The Executive Retailing Program provided an overview of the most recent thinking and business practices in retailing. The program featured the views of both European and American retailing management academics. Enhancing understanding of the strategic retail value chain was a major focus. Fellow retailing practitioners exchanged experiences and ideas, and were exposed to a broad range of concepts, each directly applicable to the retail industry.

The session focused on: developing the value scorecard, category management and assortment planning, designing flexible and responsive supply chains, and emerging multi-channel strategies.
Tias/U.S. program attendees - March 2004.


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