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DALE D. ACHABAL, Ph.D.

Dale Achabal is the L.J. Skaggs Distinguished Professor, Executive Director of the Retail Management Institute and the Director of the Retail Workbench Research & Education Center, sponsored by a consortium of leading retailers from around the world. Professor Achabal is active in research focusing on the development of decision support and knowledge systems and multi-channel retailing strategies. He has published numerous articles in leading journals including the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Management Science, Decision Sciences, Geographical Analysis, and Social Science & Medicine.

In addition, Professor Achabal has presented papers at industry and professional conferences throughout the U.S., Europe and Asia Pacific. He is a member of the CIO Council of the National Retail Federation (NRF), the Editorial Board of the Journal of Retailing and recipient of three national awards for his research.

Dr. Achabal is a regular consultant and executive coach to a variety of organizations in the areas of multi-channel retailing strategy and marketing analytics. His current and former clients include AAFES, AT&T, Gap, IBM, Infosys, Levi Strauss, J.C. Penney, Jardine Pacific, Safeway, and Target corporations. He serves on the Board of Directors of Gottschalks, RivalWatch and Goodwill Industries of Silicon Valley, as well as the advisory boards of several public and privately held information technology firms. He also serves as an expert witness in cases involving marketing and retailing-related issues.

Professor Achabal received his Ph.D. in Marketing and Regional Economics from The University of Texas at Austin. He has taught in the undergraduate, graduate, and executive development programs at a number of leading universities around the world including the University of California - Berkeley, University of Florida, ACRS - Monash University, Australia, the Norwegian School of Management, Ohio State University, Oxford University - Templeton College, Sup de Co - Rouen, France, The University of Texas, and Tilburg University - Tias Business School in The Netherlands.

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Phone: 408-554-4679
Fax: 408-554-4777
DACHABAL@SCU.EDU

Courses often taught:

-MKTG 165 Retail Management (Undergraduate)
-MKTG 169 Retail Studies Seminar (Undergraduate)
-MKTG 590 Channel Marketing  (MBA)