RWB Projects
RWB Faculty
Faculty Publications

Shelby H. McIntyre, Ph.D.

Professor of Marketing, and Faculty Director of the Communitas RLC
Santa Clara University

---

Dr. Shelby McIntyre is Professor of Marketing at Santa Clara University and has been associated with the Retail Workbench since its inception in 1991. He has participated in many workbench projects including the Promotional Planning project using Case Based Reasoning, the Retail Testing DSS, the Micro Marketing Project, the Retail Forecasting Project and the Retail Assortment DSS project among others. He was chairman of the Marketing Department from 1983-1991. He received a B.S. in Engineering from Stanford University in 1965, an MBA from the Stanford GSB in 1973, and the Ph.D. degree in Marketing from Stanford University in 1979. Before coming to Santa Clara in 1977, McIntyre was V.P. Operations, Dry Cast Corporation (1970-1971) and before that spent five years with General Electric in the Naval Ordnance Department (1968-1970) in Massachusetts, and the Distribution Transformer Department (1965-1967) in North Carolina

McIntyre's more than 40 articles have appeared in such publications as the Journal of Marketing Research (5), Journal of Retailing (10), Management Science (2), Harvard Business Review, International Journal of Forecasting, Organizational Behavior and Human Performance, Business Horizons (2), Journal of Product Innovation Management (3), Academy of Management Journal, Industrial Marketing Management, Journal of Applied Psychology, Marketing Letters, Journal of Enterprise Management, Industrial Labor Relations Review among others. He served on the editorial board of the Journal of Marketing from 1991-1997, the International Journal of Forecasting since 1989, the Journal of Retailing from 2001, and the Journal of Marketing Education since its founding in 1985. He has received research grants from the Marketing Science Institute, from IBM, the Leavey School of Business and Santa Clara University Presidential Grants. McIntyre received the Dean's Research Award in 1988 and 1994, as well as the President's Special Recognition Award in 1995, and the Dean's Service Award in 2001. His article was a runner-up in the 1988 O'Dell Award competition by the Journal of Marketing Research for the article "making the greatest contribution to marketing theory, methodology, or practice." His 1990 article in the Journal of Retailing received the best article of the year award from that journal and his 2001 article on retail assortment selection and pricing was runner-up for the best article award that year.

Professor McIntyre has taught Marketing Information Systems, Marketing Research, Brand Management, Market Analysis, Strategic Product Marketing and Marketing Management. He is on the University Human Subjects Committee and was recently chairman of the University Research Committee. He has been or is a member of the American Marketing Association, American Institute of Decision Science, Association for Consumer Research, American Association for Artificial Intelligence, and the International Institute of Forecasters.

Professor McIntyre is on the board of directors of Pacific Crest Software. He is a frequent consultant in the area of retail decision support systems and marketing research. His clients have included IBM, AT&T, National Semiconductor, Mervyn's, Levi Strauss, Safeway, Sears, Syntex, Smith-Kline, Varian, U.S. Shoe, The Complete PC, the Food Marketing Institute and the California Strawberry Advisory Board

.

Phone: 408-554-6833
Fax: 408-554-5056 
SMcINTYRE@SCU.EDU

Courses often taught: 

-MKTG 189 Marketing Research
-MKTG 182 Market Analysis
-MKTG 187 Strategic Product Marketing
-MKTG 198 Marketing Internship
-MKTG 551 Marketing Analysis and Decision
-MKTG 578 Marketing Information Systems