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Story in the School of Engineering

Keng photo

Diane Keng '14

Computer engineering major
At a glance:

Nineteen-year-old computer engineering major is already an established serial entrepreneur.

Diane Keng's first starup was a T-shirt screen-printing company in Cupertino's Monta Vista High School. "I saw that all the clubs and organizations on campus needed to purchase T-shirts, which they could order online," Keng says. "But they did not have a face to connect with." She helped design and manufacture T-shirts, made a couple thousand dollars, and thought for a while that she might retire.

But the entrepreneurship bug had bitten hard.

Next up was a teen marketing research firm, which was a great idea but didn't go anywhere because of real-world demands like studying for finals, studying for standardized tests, and extracurriculars.

"I was not the 4.0 student, but I always put educaton first," says Keng, who received a robust National Science Foundation STEM scholarship to attend SCU. "Santa Clara has a great computer engineering program. The location is amazing. And at the time I was working on MyWeboo, so I understood how important it was to keep the team together."

That team would include brother and fellow Bronco Steven Keng '06. They launched MyWeboo, Keng's third venture, in March 2010. It's a meta-creation: a website that aggregates and updates social media and Web content from more than 20 sites.

Keng credits her parents for providing the supportive backing needed to pursue her goals. She also credits her father, a venture capitalist, for being "brutally honest" about what he thought of an idea. He liked what he saw with MyWeboo, though, and got the startup running with $100,000 of seed money.

Her most recent venture, a whimsical social-networking site called GoFaceless.com, launched in April 2011 at Santa Clara and Stanford.

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