Santa Clara University

GSBI - Al Bruno Bio

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Albert V. Bruno
Co-Founder & Academic Dean
William T. Cleary Professor of Marketing
Leavey School of Business

Albert V. Bruno is the GSBI Academic Dean and the Glenn Klimek Professor of Marketing in the Leavey School of Business, Santa Clara University. From 1976-1983, He served as chairman of the marketing faculty. He served as acting dean of the Leavey School of Business during 1989-1990 and associate dean from 1990-1992. He received his Ph.D. from the Krannert Graduate School of Management, Purdue University in 1967, where he also graduated with honors.

Al teaches undergraduate and graduate courses in the fields of marketing, marketing research, entrepreneurship, and business policy. He has conducted seminars and workshops for a number of organizations and groups in a variety of domestic and international locations including Paris, London, Athens, Milan, Hong Kong, Singapore, and Aukland. Clients include Smith Kline, Arcata, Hewlett Packard, Shugart Associates, the American Electronics Association, Hillhaven Convalescent Hospitals, Solectron, IBM, Apple Computer, Stratus Computer, Armour, Inland Container, Johns Manville, Olivetti, Pacific Telesis, and Kaiser Hospitals.

His many articles and book chapter have appeared in such publications as the Harvard Business Review, Sloan Management Review (MIT), Management Science, Journal of Consumer Research, and the Journal of Business Venturing. He has published more than 20 articles on entrepreneurship and venture capital.

In 1981, Professor Bruno received the Santa Clara University President's Award for Excellence in research, teaching, and service. In 1982, he was one of thirteen recipients nationwide of the Leavey Foundation Award for excellence in private enterprise education. In 1982, he was honored with one of fifteen endowed University chairs at Santa Clara, the Glenn Klimek Professorship, which was the consequence of a generous endowment gift from Mr. Klimek, one of the founders of Dysan. In 1989, he received the Dean's Award as the outstanding teacher in the Leavey School of Business.

Al's external activities focus on helping to enhance the success of new firms. He takes particular interest in developing the financial market strategy for a company. The most dramatic evidence of this effort was his involvement in National Health Care Systems. He assisted his client in purchasing a majority of the outstanding shares in the company for $.25 per share. In December of 1991, NHCS was sold to Foundation Health, a $1.5 million HMO. Al usually seeks to accomplish his goals through a seat on the organization's board of directors. Currently, he serves on the boards of directors of several companies including the California Business Bank, where he is chairman of the board of directors.
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