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Cassidy: Santa Clara University's tiny wastebaskets hold the keys to innovation

Tuesday, Jul. 3, 2012

San Jose Mercury News columnist Mike Cassidy reflects on SCU's employee recycling/waste bins:

"Sometimes it takes something -- a quiet moment, a conversation, the search for a solution, a head-scratching encounter -- to force us to stop and marvel at the wonders and the process that causes them to be.

My something was garbage. Or actually the smallest garbage can I'd ever seen. A tiny rectangular plastic container, the size of a large Tupperware for leftovers, that clips on the side of a recycling bin as big as a standard wastebasket. They've been installed in nearly all offices at Santa Clara University as a way to encourage professors and other employees to send less to the dump and more to recyclers."


Read the article.


Tags: Publications

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