| The Bronco opened in January 2002 and is located in Santa Clara University’s Benson Memorial Center. The Bronco is the only late-night dining facility where undergraduate students are able to come together to share community experiences. The goal of the facility is to provide a unique location on campus for undergraduate students that appeals to their needs as students. In addition, students are able to access food and beverages conveniently on campus and enjoy free events and activities such as listening to student bands, watching pre-released movies or dancing to music brought to them by various DJ’s. The Bronco is the result of 2000 – 2001 Academic Year ASSCU Student Body President, David Thompson, recognizing the need to create additional resources for undergraduate students at Santa Clara University. David Thompson’s idea led to the University’s decision to remodel the venue that was then called California Fresh in Benson Memorial Center. This new facility is to provide an alternative location on campus with events and activities planned by staff members of the Office of Student Life and Benson Memorial Center and student organizations in order to create excitement with student organizations to bring programs on campus. The planned events in the new facility are free, open to everyone, and are not to distract from other activities in The Bronco such as playing billiard, darts, etc. The vision for this new late-dining facility is that it be an interactive, casual environment for students to hang out. From The Bronco’s conception, students were involved in the process of bringing the new facility to life. The Bronco has a Marketing Internship Program where students are hired and trained around the concepts of branding. These students continually work to uphold the integrity of The Bronco brand through their corporate marketing and product marketing efforts. They have developed innovative ideas for establishing and promoting The Bronco brand that have included a naming contest with the undergraduate students to help select its current name. In addition, the Marketing Interns have facilitated focus groups and surveys to ensure that The Bronco continues to meet the needs and desires of Santa Clara students. The history of Santa Clara University and student life became the theme of the new facility with old pictures, newspaper clippings, and jerseys hung on the wall. The Santa Clara University memorabilia creates an environment rich with Santa Clara history and Bronco spirit. |
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