Major in Marketing
Students in this business-based program analayze marketing opportunities with a focus on technology, retail, and services.
Develop your decision-making and managerial skills as a marketing major at Santa Clara University. Our program places special emphasis on innovation, high technology, retailing, and consumer products.
Visit the Department of Marketing Web site 
Major Requirements
Lower Division-
Markets and Prices
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Microeconomics
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Macroeconomics
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Leadership Competency (two courses)
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Data Analysis (two courses)
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Business Ethics
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Financial Accounting
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Managerial Accounting
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Business Environment
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International Business
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Organization and Management
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Principles of Marketing
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Financial Management
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Economic Policy and Perspectives
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Econometrics
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Operations Management
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