Santa Clara University

Color

Color palettes carry Santa Clara University's brand across all promotional materials from print collateral to the Web site.

Color is one of the most basic components used to establish brands. These color palettes maximize brand recognition and consistency of user experience for SCU-branded sites.

Color Palette

The color palette compliments the established SCU print collateral color palette. Use these colors when creating any new pages within SCU-branded sites. Use colors "full strength" predominantly on the SCU home page.

Color Palette
Color	RGB	HEX	Example
Red	158/28/32	#93191B
Gold	253/184/50	#F5B732
Dark Beige	147/123/74	#8E7A4A
Dark Beige 75%	168/149/109	#A99A76
Warm Gray	78/78/60	#408A93
Black 60%	83/80/79	#666666
Black 65%	73/71/70	#494746
Black 80%	45/44/44	#2D2C2C

Link Color Palette
Color	RGB	HEX	Example
Link: Beige	212/199/201	#D2C599
Link: Black 60%	83/80/79	#666666
Link: Red	158/28/32	#93191B
Link: Dark Beige	147/123/74	#8E7A4A
Visited: Dark Beige 75%	168/149/109	#A99A76
Visited: Light Beige	227/225/201	#E2DFC6