Santa Clara University

Color

Color palettes carry Santa Clara University's brand across all promotional materials from print collateral to the Web site.

Color is one of the most basic components used to establish brands. These color palettes maximize brand recognition and consistency of user experience for SCU-branded sites.

Primary Color Palette

The primary color palette compliments the established SCU print collateral color palette. Use these colors when creating any new pages within SCU-branded sites. Use colors "full strength" predominantly on the SCU home page.

Secondary Color Palette

The secondary color palette accents the main color palette. Use these colors as background colors.

Call-to-Action Color Palette

Call-to-Action elements grab attention through the use of custom graphical devices. When designing promotions, only use colors from the approved Call-to-Action Palette. It derives from the SCU approved color palette and is designated specifically for Call-to-Action elements. Note that the Call-to-Action Palette has an additional color. Do not use this palette for other elements within the SCU Web site.

Link Color Palette

The text color of links within the content area is #9F1B33. The color state for visited links is #1D5381. The hover link color is the same as the link color, but has an underline text-decoration; do not use a different color for the hover link.