Santa Clara University

Requirements

A Gmail account is needed to access Google Analytics. To secure an account, go to www.google.com and click the Gmail link at the top of the page.

Once your Gmail account has been established, contact either Russ Morris or Brian Washburn to complete the process.

The basics

Open a browser window.

Go to www.google.com/analytics.

Login using your Gmail ID and password.

At the Website Profiles section, click the View Reports link for www.scu.edu.

In the left hand column, under the title Dashboard, click the Content link.

After the navigation menu expands, click the Top Content link and scroll to the bottom of the page.

Locate the Find URL section. If not already visible, select containing from the dropdown menu. In the field to the right of the dropdown menu, type in the sub-site you're interested in viewing (example: /subsite-name/) and click the Go button.

The resulting page will contain:

• A graph showing total views for all URLs containing "/subsite-name/"
• A table listing content performance for each URL found. There are 10 displayed by default. The number can be changed by clicking the Show rows dropdown menu in the lower right corner of the table.

To find statistics related to your sub-site, look through the list. Be aware, your sub-site may not be at the top of the list.

Once you've located the URL for your site, click the link.

The resulting page will load Content details for your sub-site:

• A chart showing total pageviews for a month before the current day.
• A list containing results for Unique Pageviews, Time on Page, Bounce Rate, % Exit and $ Index (see definitions below).

Changing the date range

Click the down arrow in the date box area at upper right, located just above the chart. A view with three calendars will appear that will allow you to change the range of dates for the report and then display updated statistics.

Exporting a Content detail report for printing

Just below the page title is an Export button that when clicked reveals output options for PDF, XML, CSV (comma separated values), and TSV (tab separated values). PDF works extremely well for printing.

Definitions

Pageviews: The total number of pages viewed. Repeated views of a single page are counted.

Unique Pageviews: The number of visits during which one or more of these pages was viewed.

Time on Page: The average amount of time visitors spent viewing this set of pages or page.

Bounce Rate: The percentage of single page visits resulting from this set of pages or page.

% Exit: The percentage of site exits that occurred from this set of pages or page.

$ Index: The average value of this page or set of pages. Since SCU is not an e-commerce site, you may disregard this field.