Santa Clara University

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California Program for Entrepreneurship (CAPE)
Curriculum

The California Program for Entrepreneurship is an initiative of the Leavey School of Business at Santa Clara University.  The CAPE provides education and mentoring to emerging entrepreneurs to help them develop and implement business plans that will contribute to the growth and well-being of the California economy.


Courses include a variety of virtual studies, independent case work review and intensive on-site workshops and weekends.  Sample course modules include:

  • Starting Your Organization
  • Origins of Innovation
  • Business Models and New Ventures
  • Market Entry and Revenue Traction
  • Developing Your Business Strategy and Business Model
  • Financial Models
  • Organizational Development
  • Building Blocks of Products/Services
  • Financial Accounting
  • Managerial Accounting
  • Competencies and Execution
  • Consumer Behavior
  • Marketing Strategy
  • Sales, Advertising and Promotion
  • Market Intelligence & Research
  • Product & Brand Management
  • B2B and Channel Marketing
  • Negotiations
  • Entities
  • Protecting IP
  • Human Resources
  • Market Entry
  • Industry Analysis
  • Strategic Positioning
  • Business Plan Presentation Skills
  • Scalability and Growth

 

 

 


"Inspiring entrepreneurs, creating jobs,
building a strong California"

 

2014 Application Deadlines:

Applications Accepted Beginning March 3

May 31-Final Application Deadline

Apply Now Box 3 Evening

Click here for the list of questions included in the online application.

We encourage applicants to please review the list of questions before they begin the online process, as it is designed to be completed in one session. 

 


CAPE Alumni Ventures Logos

 

KBAY's Sam VanZant Interviews Dean Drew Starbird about CAPE  for South Bay Sunday

drew at cape

Click the photo above for audio of the April 6, 2014 Session

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