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Sample Curricula

SAMPLE ONE WEEK PROGRAM IN DATA SCIENCE:

Picture of Lucas Hall front entrance

 Day 1

  • Introduction to Data Science
  • Company Visit
  • Welcome Dinner

Day 2

  • Introduction to Marketing Analytics
  • Data-Driven Decisions: Predicting and Forecasting
  • Company Visit 

Day 3

  • Overview of Start-up Financing in Silicon Valley
  • Company Visit

Day 4

  • Overview of AdTech, Digital Marketing, Mobile & Analytics
  • Cultures of Innovation
  • Visit to Incubator
  • Winery dinner and certificate celebration

Day 5

  • Company Visit
  • Free Time in San Francisco
 

SAMPLE MULTI-WEEK PROGRAM IN INNOVATION & ENTREPRENEURSHIP:

 

Day 1 Modules

  • Welcome, The History of Santa Clara University and Mission, walking tour of campus
  • Innovation in Successful Organizations
  • The Currency of Silicon Valley: Stock Compensation – Past, Present & Future

Day 2 Modules

  • Entrepreneurship and New Venture Creation: Introduction and case study
  • Case Medley: BigBelly Solar, Dropbox, Dr. John’s Products
  • Financing: Venture & Risk Capital Alternatives
  • Welcome Winery Dinner

Day 3 Modules

  • Case study
  • Developing the Business Plan
  • Company Visit

Day 4 Modules

  • Case Study Medley
  • Company Visit

 Day 5 Modules

  • Visit to Start-up incubator, pitch presentations
  • Baseball Module: The National Pastime - A Slice of Americana

Day 6 Modules

  • Creating an Organizational Culture that Supports Strategy
  • Drop-in Entrepreneur
  • Entrepreneurs’ Panel
  • Wine and cheese reception

Day 7 Modules

  • How I Started My Internet Company
  • Company Visit

Day 8 Modules

  • Behavioral Finance and Entrepreneurship
  • The Founder’s Dilemma
  • What Companies Can Learn from the DEC Failure
  • Company Visit & Speaker

Day 9 Modules

  • Digital Disruption
  • SOLOMO: Social, Local Mobile
  • Exit Choices and Decisions

Day 10 Modules

  • Group presentations
  • Lunch at Silicon Valley venue
  • Silicon Valley Chat - Corporate Venture Capital and Private Equity
  • Reception and Graduation Celebration