With the MS in Business Analytics curriculum, you will gain knowledge of both the theory and practice of business analytics as our curriculum provides you with the skills and knowledge to:
Understand business challenges and priorities, and learn to address such challenges using the appropriate data and suitable econometric analytical tools.
Identify the data needed to evaluate potential opportunities to leverage analytically driven decision making to increase the value of the firm.
Understand the challenge of privacy protection of customers, and the balance between privacy protection and personalization of business offerings
Learn foundational techniques and tools required for business analytics and data science, covering mathematics, statistics, software.
Select and apply appropriate analytical techniques, models, and frameworks to business decisions; and be able to summarize and analyze quantitative information using statistics and data visualization
Write clear, well-documented, and effective memoranda and reports; prepare and deliver professional-quality presentations; work effectively on a project in a team
To complete the program, you must complete at least 48 units, spread over 36 units of required (core) units as well as a minimum of 12 units of elective credits. †
48 Total Units: 36 Core Units + 12 Elective Units
Below are the required courses and their corresponding units.
MKTG 2500 Marketing Principles (2 units)
Will introduce students to the fundamental concepts and terminologies of Marketing and Marketing decisions: how to effectively segment markets, target customers and position products and services, formulate and evaluate marketing mix tactics.
FNCE 2501 Finance Principles (2 units)
Will introduce students to the cornerstone concepts underlying modern financial thinking and practice. Topics include financial analysis relating to corporate firms, securities in capital markets, asset managers and risk management.
ECON 2504 Microeconomics with Econometric Applications (4 units)
Topics include the characteristics of costs and demand and profit maximization pricing. Market structures are studied with a focus on differences and the concomitant consequences for business decisions. Students will understand the various market structures in the context of the global trade environment. Regression analysis is used to rigorously estimate costs and demands.
Statistics and Optimization (required)
FNCE 2502 Math for Finance and Analytics (4 units)
To provide a comprehensive background in the mathematical topics required for learning Quantitative Finance (QF) and Business Analytics and Data Science (BADS). The mathematical topics covered include Calculus, Linear Algebra and Probability Theory. Applications of these topics in a variety of business contexts will be included.
Business Analytics (required)
ECON 2509 Econometrics w/ R (4 units)
Covers the basic conceptual foundations and tools of econometrics and apply them to case studies with real-world data. The key statistical technique used in this course is multiple linear regression and R-programming.
Technology (all required)
MSIS 2507 Data Analytics - Python (4 units)
Data analytics involves the application of scientific methodologies to extract, understand, and make predictions based on data sets from a broad range of sources. Data analytics requires knowledge and skills from three areas: (i) programming, (ii) math/statistics, and (iii) domain specific expertise.
MSIS 2508 Data Science & Machine Learning (4 units)
This course introduces participants to quantitative techniques and algorithms that are based on big and small data (numerical and textual). We also analyze theoretical models of big systems for prediction and optimization that are currently being used widely in business. It introduces topics that are often qualitative but that are now amenable to quantitative treatment. The course will prepare participants for more rigorous analysis of large data sets as well as introduce machine learning models and data analytics for business intelligence.
Students can then choose at least 12 additional elective units to complete their degree. A sample of the electives offered are as follows:
MSIS 2513 Database Management Systems - Design, Development & Administration (2 units)
Course presents technical and managerial approaches to the analysis, design, and management of business data, databases, and database management systems. The topics include structured and unstructured data management, a comparison of relational and object-oriented databases, relational database conceptual and logical design, and database implementation and administration.
FNCE 2524 Time-Series Analysis (2 units)
This course is designed to provide a comprehensive introduction to forecasting methods used in Time Series Analysis. The class covers a range of topics in time series forecasting. The class will provide you with a language to describe time series data and ultimately cover modeling techniques such as ARIMA, SARIMA, and GARCH to produce forecasts
FNCE 2525 Analytics of Finance (2 units)
This course covers key issues in panel data analysis, with an emphasis on their applications in empirical research, especially empirical corporate finance. The course aims to introduce various econometric methods for analyzing panel data and develop core techniques to identify casual relations in the data. We will begin with the standard linear regressions, and extend to pooled, fixed effect, and random effect regression models, instrumental variables, differences-in-differences, selection models, and regression discontinuity. Students will be exposed to a broad range of applications in finance through reading academic papers and conducting their own empirical analysis.
MSIS 2527 Big Data Modeling and Analytics (4 units)
Big Data and its role in carrying out modern business intelligence for actionable insight to address new business needs. This course is a lab led and open source software rooted course. Students will learn the fundamentals of Hadoop framework, NoSQL databases and R language. The class will focus on storage, process and analysis aspects of Big Data. Students will have access to a MapR Hadoop image. The image is enhanced by instructor to include MongoDB and R. Prerequisites: MSIS 2506, 2507 and 2503
MSIS 2529 Dashboards (2 units)
This course enables you to transform data into persuasive dashboards that effectively inform and guide management actions. Dashboards are persuasive if they motivate actions in an intended audience. Dashboards are effective if they offer comprehensive and reliable information. This course introduces and discusses the fundamental design principles and technology of dashboards and allows you to design, implement, and critique dashboards. (FNCE 2402 & MSIS 2403)
MSIS 2536 Deep Learning (2 units)
Introduction to the topic of Deep Learning Neural Networks (DLNs), Linear Learning models using Logistic Regression, and adding hidden layers to create Deep Feed Forward Neural Networks. Detailed algorithms are used to train these networks using Stochastic Gradient Descent and the resulting algorithm called Backprop. Training processes of these networks are used with Tensor Flow tool and the MNIST and CIFAR-10 image data-sets. Some specialized DLN architectures including the following: (a) Convolutional Neural Networks (ConvNets), (b) Recurrent Neural Networks (RNNs), (c) Reinforcement Learning. Model parameter initialization, underfitting and overfitting are discussed as well as techniques such as Regularization. Issues such as the Vanishing Gradient problem that often cause problems during training are also discussed.
MSIS 2537 Reinforcement Learning (2 units)
Reinforcement Learning is introduced as a way to do optimal control in cases when a system model is not available and information about the Value Function is obtained by analyzing its sample paths. RL Algorithms, Temporal Difference Learning, Q-Learning, on-policy and off-policy learning, policy exploration vs exploitation, Deep Learning Neural Networks as function approximators for RL systems, The Deep Q Network (DQN) algorithm, Policy Gradient methods such as the REINFORCE algorithm in combination with Value Function and Policy Gradient methods are explored. Applications of these concepts in the areas of Game Playing systems, Finance and Robotics are also discussed.
MSIS 2538 Cloud Computing Architectures (4 units)
Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The widespread adoption of hardware virtualization and the availability of low-cost computers and storage devices with high-capacity networks together with service-oriented architecture has led to growth in cloud computing. This course will study what technologies make Cloud Computing possible and how IT leverage these technologies to make the enterprise computing environment more efficient. There are three parts to this course. The first part will study how hardware virtualization is made possible through computer architecture advancement. The second part will discuss the two main solutions in the virtualization layer which are hypervisor-based virtualization and container-based virtualization. The third part of the course will study the microservices and the containers workflow orchestration. This course includes hands-on labs in virtual machines creation based on different technologies like hypervisors (VMware) and container (Docker). We will also explore different workflow orchestration tools like Docker Swarm and/or Google Kubernetes. (4 units)
MSIS 2539 Data Visualization (2 units)
This course enables you to explore data, identify insights, and develop evidence-based arguments using data visualization techniques. Completing this course equips you with a moderate level of data literacy, the ability to interpret, construct and convey arguments through the functional and truthful visual presentation of data. You will wrangle data, customize data visualization technologies, and programmatically develop data visualizations. (2 units)