Concentration Coordinator: Desmond Lo (Marketing)

Students will be able to describe and apply current and evolving marketing frameworks to both high tech and non-high tech environments, integrate marketing processes with other traditional business elements to develop creative strategies and plans, and utilize marketing concepts and approaches to optimize customer satisfaction and contribute to societal well-being.

Course options include:

• Internet Marketing & eCommerce
• Analyzing Customers and Markets
• Small Business Marketing
• Achieving Brand Leadership
• Fundamentals of B2B

Current students: full list of eligible electives can be found in the Graduate Business Bulletin.