Digital Marketing and E-Commerce
The Digital Marketing and eCommerce Concentration has been replaced by the Marketing Concentration, beginning Fall 2015 as part of the 2013 curriculum. Both the Digital Marketing / eCommerce concentration and the new Marketing concentration are available to all students in the 2013 curriculum who joined the program prior to Fall 2015. The Digital Marketing / eCommerce concentration is not available to all who joined the program in Fall 2015 or later.
Concentration coordinators Kirthi Kalyanam (Marketing), Savannah Shi (Marketing)
Built from a student's thorough understanding of business fundamentals, this concentration explores current and evolving marketing frameworks with digital and e-commerce components, whether in a high tech or non-technology environment.
Students will be able to
- Describe and apply current and evolving marketing frameworks with digital and e-commerce components to both high tech and non-high tech environments.
- Integrate digital marketing and e-commerce processes with other traditional business elements to develop creative digital marketing and e-commerce strategies and plans.
- Utilize digital marketing and e-commerce concepts and approaches to optimize customer satisfaction and contribute to societal well-being.
|COURSE #||Course Name||Units|
|Required courses (two courses):||Analysis of Customers and Markets||3|
|Choose four electives from the six below (at least one must have an asterisk):|
|MKTG 3590||Designing and Managing Dynamic Marketing Channels||3|
|MKTG 3592 *||Internet Marketing and E-Commerce||3|
|MKTG 3596||Integrated Market Communications||3|
|MKTG 3801 *
|Social Media Marketing||3|
|MKTG 3802 *
|Mobile Marketing and mCommerce||3|