Assistant Professor, Information Systems & Analytics
Dr. Sunghun Chung is an Assistant Professor of Information Systems and Analytics in the Leavey School of Business at Santa Clara University.
Before joining Santa Clara, he worked at the UQ Business School, University of Queensland as a faculty member and at the Desautels Faculty of Management, McGill University as a postdoctoral researcher.
Dr. Chung is an expert in quantifying the economic value from IT-based innovation such as IT patent; modeling market structure among FinTech markets; and developing the social media strategy based on big data analytics. His primary research interests focus on the FinTech analytics, business analytical issues of social media, and the business value and economic impact of information technology (IT). His research has appeared in Information Systems Research, MIS Quarterly, and Information & Management, among others.
At the Leavey School of Business, Dr. Chung primarily teaches in the area of Business Analytics at both the graduate and the undergraduate level. In particular, he teaches R programming in the MS in Information Systems, and Systems Analysis and Design in the undergraduate program. He also collaborates with start-up companies in Silicon Valley and advises graduate students’ capstone projects to gain real-world experience in the Bay Area.
He received his PhD and BS in Management Engineering from the College of Business at Korea Advanced Institute of Science and Technology (KAIST). Prior to joining the academia, he worked at Science and Technology Policy Institute (STEPI) as an associate research fellow and at the Design Management Center in Samsung Electronics as a senior researcher.
Selected Journal Publications
- Chung, S., Animesh, A., Han, K., and Pinsonneault, A. (2020) “Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages,” Information Systems Research, 31(1): 258-285.
- Chung, S., Animesh, A., Han, K., and Pinsonneault, A. (2019) “Software Patents and Firm Value: A Real Options Perspective on the Role of Innovation Orientation and Environmental Uncertainty,” Information Systems Research, 30(3): 1073-1097.
- Choi, I., Chung, S., Han, K., and Pinsonneault, A. (2020) “CEO Risk-Taking Incentives and IT Innovation: The Moderating Role of CEO’s IT-related Human Capital,” Accept at Management Information Systems Quarterly.
Updated October 2020