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Department ofInformation Systems and Analytics

Selected Publications

Image of Necati Ertekin

Image of Necati Ertekin

On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing

Necati Ertekin

Harvard Business Review, March-April 2019 , Vol. 97 Issue 2 (pages 26-28).

Harvard Business Review

Abstract: 

 


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ERTEKIN-march-2019-HBR IdeaWatch.pdf


Research
LSB Research, Featured, OMIS