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Major & Minor Requirements

All students wishing to major in marketing must complete the Undergraduate Core Curriculum and Leavey School of Business requirements for the bachelor of science in commerce degree. In addition, students must complete the following departmental requirements:

  • MKTG: 182 and 183 (to be completed early in junior year, prior to electives)
  • One area of Marketing Emphasis chosen from the three below:

Three courses from:

  • MKTG 185, 187, 188 (strongly recommended)
  • MKTG 175, 186 (recommended)

Three courses from:

  • MKTG 165, 175, 186 (strongly recommended)
  • MKTG 176, 187 (recommended)

Courses are selected with the student's marketing faculty advisor. The three required courses are typically selected from:

  • MKTG 165, 175, 176, 178, 185, 186, 187, and 188.

The MKTG 198 internship elective should be designed to augment the student's career marketing goals. However, MKTG 198 cannot be substituted for a course in any of the three areas of marketing emphasis.

Retail Studies Minor

Students must complete the following requirements for a minor in retail studies:

  • COMM 20 or MGMT 171
  • ECON 1
  • ACTG 11
  • One of the following: COMM 12, OMIS 34, or SOCI 49/149
  • One of the following: OMIS 40, COMM 110, PSYC 40, MATH 8/123, or AMTH 108
  • MKTG 181
  • MKTG 165 (BUSN 70, followed by ACTG 11 and MKTG 181, are prerequisites to this class)
  • Summer internship: BUSN 198 or other approved internship (such as retail-related internship completed for the major)
  • MKTG 168 and 169
  • One of the following three options:
  • OMIS 15 or 17 (this OMIS requirement cannot be waived)
  • MGMT 160
  • ARTS 74 or 174, and ARTS 75 or 175
  • One of the following: MKTG 175, ARTS 177, OMIS 111, or OMIS 113
  • COEN 161, 162, 163