Adjunct Lecturer, Marketing
Lan Jiang teaches "Analyzing Customers and Markets" for MBA students, and "Principles of Marketing" and "Marketing Analysis" for undergraduate students.
She conducts research related to consumer psychology and behavior. Her primary research interests are in the areas of online user communities, interpersonal influences, and customer involvement. Jiang's research has been published in top marketing journals such as the Journal of Consumer Research and Journal of the Academy of Marketing Science, and covered by Harvard Business Review and NPR, among others. Dr. Jiang serves on the editorial review board of the Journal of Consumer Marketing, and reviews for the Journal of Consumer Research. Prior to teaching at SCU, Dr. Jiang was a tenure-track faculty member at the University of Oregon and the City University of Hong Kong, after receiving her PhD from the University of British Columbia.
Beside academics, Dr. Jiang consults for non-profit organizations, and actively engages in social initiatives in the areas of sustainability and education.