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Department ofMarketing

McIntyre, Shelby H.

Shelby McIntyre


Professor McIntyre is a Professor of Marketing at the Leavey School of Business, Santa Clara University. He is also an affiliate of the Retail Workbench. The Workbench is a Research and Education Center dedicated to applying advanced information technology to the problems of retailing.

Professor McIntyre earned an Engineering Degree from Stanford University in 1965. Subsequently he spent five years with the General Electric Company in the Distribution Transformer and later Naval Ordinance divisions. He returned to California in 1971 and completed the MBA degree (1973) and the Ph.D. degree in Marketing (1979) at the Stanford Graduate School of Business. He has subsequently published over 50 articles in marketing journals, including 5 articles in the Journal of Marketing Research, two in Management Science, and more than 10 in the Journal of Retailing. He serves on the Editorial Board of the Journal of Retailing (2000 - present)

Professor McIntyre teaches Marketing Information Systems, Marketing Research, Market Analysis, Brand Management, Strategic Product Marketing, and Marketing Management. He has served as Chairman of the Marketing Department (1983-92) on the Leavey School’s Rank and Tenure Committee, the MBA Leadership Team, the Undergraduate Leadership Team, the University IT “visioning” committee, and was chairman of the Leavey School’s technology in education committee.

He has been a consultant to IBM, National Semiconductor, AT&T, Intel, Sears & Roebuck, U.S. Shoe, Mervyn’s, Levi Strauss & Co., Cisco Systems, The California Strawberry Commission and over 20 other companies and industries.

Professor McIntyre was a co-founder of the Smart Valley project, which grew out of Joint Venture Silicon Valley. He saw Smart Valley through to its incorporation in May of 1993. Professor McIntyre was also the founding chair of the telecommuting sub-committee of Smart Valley. Professor McIntyre is on the board of directors of Pacific Crest Corporation.

June 2016

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